Report: Apps on Google Play (September)
Hello developer! This is a report on apps released in September (total 37272 apps).
You can download the CSV file with the TOP 100 games released in September. You can also view them screenshots from Google Play in one picture.
Number of apps in categories
There are most apps in the following categories:
Entertainment (4677)
Music & Audio (4122)
Education (3947)
Tools (3563)
Personalization (2938)
The fewest apps in the following categories:
Weather (47)
Finance (60)
Comics (65)
Libraries & Demo (78)
Parenting (85)
Total installs per category
This is the sum of all installs in the category.
The most installs are in the following categories:
Tools (23M)
Social (13M)
Entertainment (10M)
Productivity (4M)
Personalization (4M)
The following categories have the fewest installs:
Libraries & Demo (40K)
House & Home (64K)
Parenting (80K)
Weather (94K)
Auto & Vehicles (122K)
Average installs per category
However, if we calculate the average number of installs, the leaders change:
Finance (20K)
Social (17K)
Tools (7K)
Video Players & Editors (6K)
Productivity (3K)
Number of apps by number of installs
More than 10K installs have 1163 (3%) apps. 25% of them have a score above 4.
Average score by number of installs
Distribution score by genre
Genres with a lot of dissatisfied* users:
*How many times more 1 stars than 4 stars.
Finance (82.36)
Travel & Local (14.19)
Libraries & Demo (12.13)
Food & Drink (5.71)
Video Players & Editors (3.1)
Dating (2.3)
Communication (2.22)
Lifestyle (2.03)
Shopping (2.0)
Art & Design (1.99)
Entertainment (1.78)
Events (1.77)
Comics (1.61)
Weather (1.53)
Beauty (1.44)
Tools (1.44)
Number of paid apps
Average in-app purchase price
The average maximum price for in-app purchases is $40.
The most expensive purchases are in the following categories:
Beauty ($105)
Medical ($82)
Social ($74)
Sports ($65)
Books & Reference ($64)
The cheapest purchases in the following categories:
Auto & Vehicles ($11)
Events ($13)
Weather ($15)
Video Players & Editors ($15)
Maps & Navigation ($18)
Number of apps with in-app purchases
On average, only 1238 (5%) of apps contain an IAP, but there are categories where the percentage of apps with in-app purchases is higher:
Dating (17%)
Libraries & Demo (15%)
Comics (14%)
Weather (11%)
Social (9%)
Number of apps with advertising
On average, 52% of apps contain ads, but there are categories where the percentage of apps with ads is higher:
Video Players & Editors (91%)
Photography (88%)
Books & Reference (88%)
Music & Audio (86%)
Entertainment (85%)
Average number of screenshots by category
Average number of screenshots for all genres: 8.
Number of screenshots
26842 (72%) apps have less than 10 screenshots.
Apps with less than 10 screenshots have 2126 installs on average.
Apps with more than 10 screenshots have 1937 installs on average.
Number of developers per genre
Total developers: 17773.
The most developers in the categories:
Tools (2654)
Entertainment (2566)
Education (1778)
Business (1287)
Music & Audio (1123)
Least developers in the categories:
Weather (45)
Parenting (51)
Libraries & Demo (51)
Finance (58)
Comics (59)
At the same time, 13213 (74%) developers have published only one app.
Among them, only 7% have received more than 10,000 installs.
TOP 100 developers
The spreadsheet is available for download.
Popular genres among TOP 100 developers. The number indicates how many developers from the TOP 100 have an app in this genre.
Music & Audio, 155
Entertainment, 122
Education, 96
Personalization, 95
Lifestyle, 80
Books & Reference, 70
Tools, 46
Health & Fitness, 39
Food & Drink, 38
Photography, 27
Shopping, 23
Beauty, 21
Productivity, 19
Business, 19
Social, 16
Communication, 14
Sports, 14
Art & Design, 13
Events, 12
House & Home, 11
Auto & Vehicles, 10
Medical, 8
Video Players & Editors, 6
Travel & Local, 6
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